F.Y.I.

The Works releases results on Australian Twitter usage

November 22, 2011 12:12

Advertising agency The Works has released the results of a study into Australian’s habits on Twitter. The study shows that the top three personality types on Twitter, based on Jungian archetypes, are: lovers, carers and jesters

The announcement:

Australia’s first in-depth Twitter study reveals what motivates types of personalities online
– Introducing Datafication by The Works –

(Sydney, Monday 21 November 2011) Advertising agency The Works has today revealed the
results of the most in-depth study ever completed about Australian’s habits on Twitter.
Douglas Nicol, creative partner and director at The Works, lead a team to analyse the most
popular words used in tweets over an eight-week period to rank motivations and behaviours on
Twitter.

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Topics

2 COMMENTS

If 22 Nov 11

Jungain archetypes? Really?

A waste of good data?

User ID not verified.

Pascoe 23 Nov 11

The ratio of new/valuable info to words in this press release is pretty low.

I’m not sure what this press release is telling me, except that The Works have done some sort of Twitter study that they’re going to make available to their client.

So in that respect, I guess it’s done its job for the marketing team at The Works, but for anyone else…?