SXSW

Brain drain: what can advertisers do about shrinking attention spans? 5

Uber ‘got lucky’ and some unicorns will die this year predicts venture capitalist Bill Gurley 5

SXSW Day 2 hangout

SXSW day 1 hangout

Paid media no longer driving fashion recommendations claim fashion startup bosses

Morning Update: Audi the best car for escaping swarm of killer drones; 72andSunny picks up global Adidas Sports account 1

Morning Update: Apple Watch ad borrows from the past; A marketer’s guide to the 10 best events at SXSW

Outtakes and pointers from SXSW 2014

Answers for Adam: Is creativity still the answer for ad agencies? 16

Morning Update: Chevy’s heart-rending dying dog spot; Julian Assange’s message to SXSW; Meet the cutest Paralympian ever in Samsung’s new ad 1

SxSW standout: you are the new killer app 11

Engineered serendipity at SXSW: paradox or progression? 4

Hobonet 2

Social media – crack cocaine for marketers 29

You can keep your Cannes, I’m off to SxSW 23

South by Southwest calls for Australian film submissions

Live from SXSW. Day 2. The question about data nobody asked 12