travel

Crisis management part of the new travel marketing mantra

Qantas, TA and Cummins & Partners lead nominations in inaugural Mumbrella Travel Marketing Awards

What the travel industry can teach marketers about customisation

Mumbrella Travel Marketing Summit returns in 2017, with awards added for the first time

Air NZ turns to Dave the goose in campaign to lift awareness of airline’s international network 2

Qantas continues ‘trial and error’ marketing approach as airline insists TV show is ‘not PR spin’

Qantas and Tourism Australia bury hatchet with $20m marketing deal

Ninemsn launches travel website Elsewhere in partnership with Flight Centre 1

Helloworld CMO Kim Portrate departs travel firm as role is ‘removed’ following review 3

Top marketers among first speakers announced for second Mumbrella Travel Marketing Summit

Seven years after acquiring Lastminute.com.au Wotif finally invests in above the line marketing 1

Intrepid Travel aims to create ‘movement’ with launch of social media campaign 4

Helloworld creates Instagram relay across 70 countries to celebrate World Tourism Day

Tourism NZ CEO Kevin Bowler on moving on from Middle Earth, using data and why Australia is now their only traditional advertising market 3

Tourism Australia strikes marketing deal with Expedia in move to improve conversions

Tourism New Zealand sticks with 100% Pure marketing in launch of new global campaign 4

Flight Centre shrugs off Airbnb threat and claims disruptive start-ups are over exposed 13

Openness will triumph over secrecy and stealth, says Helloworld marketing chief Kim Portrate 1