travel

Helloworld CMO: Creating a brand from scratch is like an iceberg 4

Travel Insurance Direct aim to make brand name more memorable with AJF Partnership Sydney campaign 7

Golden Chain suggests it keeps travellers well-rested in new campaign

Cruise line to hit TV for first time as research provides ‘wake-up call’ for Royal Caribbean 1

Tourism NZ prepares final Middle Earth push as agency flags marketing shift

Newsmodo hires New Daily partnership and sales manager Kate Cadet 3

Tourism Queensland target local holidaymakers in first campaign partnership with Flight Centre

Town crier roams Sydney CBD as Christchurch looks to spread the word

Cirrus Media divests Travel Weekly and B&T in management buyout 5

Tourism Australia to launch new Asia push on back of football championship

STA Travel use Big Brother contestant Tully Smyth in social campaign promoting the UK 5

Virgin Australia puts staff at centre stage as it takes brand battle to Qantas 21

Quickflix founder Sam McDonagh hired to ramp up presence of Airbnb in Australia and NZ 1

M&C Saatchi create fictitious world of ‘Wotifia’ for debut Wotif campaign 25

Rival steps in to save Travel Bulletin from scrap heap

Luxury Travel editor Lucy Jones to depart 1

ROI on tourism marketing is $16m for every $1m spent, claims a hotel association report 5

P&O Cruises embarks on ‘contemporary’ marketing push 3