TrinityP3

It’s time to put the accountability back in account management

Optus head marketer joins Mumbrella IAA Breakfast Forum panel to tear open marketing’s personality disorder 1

‘There’s a revolution coming’ says Nathan Hodges; ‘agencies need to take control of the procurement process’ 3

Talking about you, not to you 1

‘Real transparency’ from media agencies too complex and expensive for many clients, says consultant

Client structures and job titles prevent ‘calling bullshit’ on digital marketing narrative 5

Simplot puts $11.9m media account in play after closure of Dentsu Aegis’s Huckleberry

Double Darren – the adventures of marketing’s foremost content marketer

‘Mediapalooza’ puts $200m in Oz billings in play with Mercedes and Citibank joining local list 3

What I’ve learned 90 days into life as a marketing management consultant 5

The ‘Road To Recovery’ starts with all of us 6

TrinityP3 rejects conflict of interest claims over new Calibr8or service 14

Agencies urged to add value after being branded ‘factories’ churning out ‘crap’ 17

State of the Media survey: Complexity and agency relationships frustrate marketers 7

Marketing consultancy TrinityP3 launches new online benchmarking service 7

Initiative wins $10m TAL media account

Why procurement is a dirty word 16

The 12 quickest ways to get thrown off a pitch list 24