TV

Ratings Megaweek Day 2: Seven’s zombie elephant is top show but Nine wins the night

Fire up the Quattro: it’s an Uptown TV promo 3

Mumbrella launches TV ad of the month award 3

Hungry Beast: The ABC’s first online breakout hit? 6

Will Google control Aussie TV ads too? That’s not as mad as it sounds 5

Kyle Sandilands dancing. Yes, it’s as bad as you feared (and a bit like Ricky Gervais) 13

Masters of retrospective TV planning

The drugs don’t work at Max 5

Masterchef reveals its five sponsors for 2010 – as ads in sister mag go gangbusters too 10

SBS – too small to matter, too important to kill 18

Media agency worries grow over 30% TV audience fall 58

Freedom Furniture sends dog in a spin in latest TV ad 3

Seven wins Sunday while Sunrise eats Today for breakfast 2

Underbelly: The walk

Universal McCann wins Panasonic media 1

Nielsen: Traditional media consumption rises with the internet 2

Olympic Gold means a good Thursday for Nine 3

Mad Men: product displacement