Mumbrella’s Kalila Welch recently spoke with Uber Eats marketers Andy Morley and Channa Goonasekara, and with Special Group strategist Celia Garforth to discuss the long journey Uber and its creative partners undertook to reposition the business for a new age of delivery, and the underlying confidence the team held that the risk would pay off.
Why Uber Eats had to 'do something' to evolve beyond takeaway delivery
