Campaign Review: UberEats’ celeb spots, KFC’s Buckethead Army and Foxtel Now
In this series, Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest big marketing campaigns. This week: Jon Kelly, creative director, M&C Saatchi Sport & Entertainment and Matt Stoddart, creative director, TBWA Melbourne.
Brand: UberEats
Agency: Special Group
The Verdict: Contextually relevant ads which avoid creative fatigue
In its first ever brand campaign in Australia, UberEats recruited a number of celebrities to discuss what they will be ordering from the delivery app.
