UberEats recruits various celebrities in first Australian brand campaign
UberEats has launched its first ever brand campaign in Australia featuring celebrities discussing what they will be ordering from UberEats.
The ‘Tonight, I’ll be eating’ campaign is rolling out state targeted ads starring Sophie Monk, Beau Ryan, Ryan Maloney, Naomi Watts and Boy George who tell Australians what they will be ordering from UberEats.
Love it. Though can’t help but think the Naomi Watts video could’ve been more effective and had that ‘virality potential’, if they had her ordering a lamb dish in a nod to her infamous ad from the 90s
‘1 in 3 Aussies don’t know what they’re eating after 5pm’ is NOT an insight. It’s a half baked fact. The guys at Special should have done a bit of planning 101 and asked WHY 5x.
This work is terrible, and would have been expensive too. For a so called ‘cool innovative’ brand, this work is anything but. A great shoot for the clients getting selfies with celebrities, but just stinky low bro work. I can sense the agency’s hand might have been forced here, though.
But Toadie was doing Weight Watchers about a year ago? Has he flipped?