‘Get almost, almost anything’: Uber Eats and Special launch new brand platform after 5 years

Kalila Welch

January 17, 2023 10:14

Uber Eats’ familiar ‘Tonight I’ll be eating’ platform has been shelved after a five year run, making way for the delivery platform’s new celebrity-spruiked positioning starring the Jenners, Abbie Chatfield, Shannon Noll, and Mark Philippoussis.

“Get almost almost anything” launched this week with a 60 second spot aired in Nine’s Australian Open coverage.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics

Abbie Chatfield Andy Morley Channa Goonasekara Julian Schreiber Kendall Jenner Kris Jenner Maddie Marovino Rob Frost special Tom Martin Uber UberEats

1 COMMENTS

1212 13 Feb 23

Back in the day there would have been dozens of comments here, some insightful, some stupid, lively debate, name-calling. it’s really a shame that the comment community and discourse is gone forever

I like the campaign btw

User ID not verified.