During the Nine Upfronts, Nine announced an extension of its Nine Galaxy ad buying platform to include regional ad sales and a new piece of research on attention, with Amplified Intelligence. According to Nine, around 40% of Nine’s off-peak and multi-channel bookings are made through Nine Galaxy. Mumbrella spoke with ad buyers to see what they think of the offering, and how significant these latest changes are.
Media buyers on Nine’s Galaxy and its attention to attention
