Woolworths

Woolworths appoints first CMO by promoting Andrew Hicks 6

BWS’ Dry July stunt is menacing, desperate marketing 34

The Coles and Woolworths duopoly has killed Australian brands 14

PepsiCo’s Felecia White says retailers have a lot to learn from plastic bag ban 1

Woolworths launches stand-alone media business with Mike Tyquin at the helm 5

Mumbrellacast: Why WPP keeps merging its agencies, and the men who rebranded Woolies

Woolworths celebrates going home for Christmas 3

Woolworths tells Australians to ‘get your Woolies worth’ in latest TV ad 2

Why plastic bag bans triggered such a huge reaction 17

Sarah James to lead Dentsu Aegis Network’s bespoke agency for Woolworths 8

Plastic-free campaigns don’t have to shock or shame. Shoppers are already on board 3

Finding the negative: There’s always one 3

Plastic promises are promoting branding blues 1

Nicole McInnes steps down as WooliesX marketing director 1

Howcroft on ‘shit real leaders say’ and more confirmed for Mumbrella360 as earlybird tickets wind up

Easter ad wrap: Cadbury’s live Easter egg hunt, Big W’s raining Easter eggs and iSelect’s smashed pinata

Coles’ new strategy is going ‘Down Down’ the wrong path 13

‘Down down’ and ‘cheap cheap’ are gone gone: why supermarkets are moving away from price 1