World Cup

House Rules trumps The Voice while 256,000 watch Bosnia and Argentina in World Cup

Morning Update: Landon Donovan fine with not playing at the World Cup; Harvey Nichols holiday campaign wins at Cannes

Footballer Marcel Desailly: TV viewers would rather watch Olympics than World Cup

Kicking goals in ambush marketing 1

Morning Update: Dumb Ways to Die creative sold to Empire Life Insurance Co; World Cup ads shared more than Super Bowl ads; ‘Dear Kitten’ from Friskies closes in on 10m views

Brand policing around major events should not be ‘draconian’ argues former London Olympics manager

Morning Update: Adidas recruit David Beckham for World Cup ad; Cannes predictions from creatives

Tabcorp recruit former Socceroo goalkeeper Mark Schwarzer to front World Cup campaign

Morning Update: Waterproofing spray ad so cheesy people think it’s fake; Coke converts used bottles into sharpeners; Gym ad plays on Kimye wedding 1

Morning Update: Poster lets you play songs; Walt Disney hands social account to OMD; Adidas releases new World Cup ad

Socceroos: Hopping Our Way Into History slogan ‘not too bad’ 12

Morning Update: Firefighters injured after ‘f**k truck’ overturns; Pinterest announces ad partners; WPP employees warned to ‘stay on guard’ after merger collapse 1

Morning Update: Keven Spacey in the new Call of Duty ad; Lawyers write to Barack Obama over ‘racist’ Top Gear

Fox Sports to broadcast FIFA Club World Cup

Up for the cup 5

The kangaroo that stole the world cup (and made us want to vomit) 110

882,000 Aussies get up early for World Cup final 4

Ten’s online video strategy starts to add up 14