World Cup

Mumbo report: Most played ads & Nivea’s Turkey 3

1.8m watch Underbelly exit Nine; 500,000 watch England exit World Cup; 248,000 watch Webber exit the track 6

2m+ ratings as the rise of Masterchef continues 3

Is the World Cup of tourism value?

Just what we needed. More vuvuzela. Thanks, Triple M 2

Let’s all play some nothing like Australia 2

Dance, Kenny dance? 2

Honours even for Sunday’s TV, while Socceroo fans tune in for late night game

Forget the football – the real action is the fight between Seven, Nine and Ten 1

Australia’s Got Talent bows out on top 2

Ronaldo serves the Socceroos a home defeat 1

Some advice to PRs on where to stick your world cup goodies… 14

Nike write the future 17

APN doubles size of Sydney billboard as part of Optus World Cup push 8

And the winner is Ikon… no sorry, Starcom 2

3D TV trial begins in Sydney

Jetstar set to be Australia’s first 3D advertiser 26

Sony launches promotional campaign in countdown to World Cup 1