Taking on the big four: MONEYME’s Richard Bray on the strategy behind the fintech’s rebranding
Digital personal loan company MONEYME has embarked on a multi-stage rebranding campaign in a bid to eventually pit itself against the big four banks. Only time will tell if the rebranding venture will pay off, but with the first stage of the campaign well and truly underway, Mumbrella’s Kalila Welch caught up with MONEYME’s CMO Richard Bray to discuss the mechanics of the rebrand.
Rebranding is a complex and often risky affair, but MONEYME ‘s Richard Bray feels it is the key building the fintech into a legitimate competitor of the major banks.
Founded in 2013, the brand spent the first 9 years of its life sporting a conventional finance sector look, a soft lowercase logo with a blue/green colour palette, before revealing a stark new look last month.
