Life insurance brand TAL pitches its direct to market creative account

Life insurance brand Tal is pitching its creative account for its direct to market division putting incumbent The Hallway on alert, Mumbrella understands.

TAL Direct, which operates the consumer brand of Insurance Line, has been with the Sydney based independent agency since 2012.

It is understood the account has gone out to pitch following a reshuffle in the marketing department, with Alexis Denby stepping up as chief marketing officer in March.