TAL launches new brand campaign via BMF

Kalila Welch

November 24, 2023 9:28

Australian life insurance company TAL has honed in on life’s defining moments in a new brand campaign set to premiere during the 2023 NAB AFLW finals this weekend.

Titled ‘Whatever Life Holds’, the campaign was created in partnership with BMF, the brand’s creative agency of record, and produced by Finch.

TAL chief customer and brand officer, Alex Homer, said the campaign captures the breadth and beauty of life.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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