Target, Cotton On, Simplot and more to speak at the Mumbrella Retail Marketing Summit

Target’s general manager, marketing and customer, Kenton Elliot, is one of five industry leaders recently confirmed to speak at the Mumbrella Retail Marketing Summit.

Target’s Elliot will reveal the thinking behind the brand’s transformation of marketing approach

Elliot will share the brand and customer-led thinking he has used to transform the retailer’s approach at the summit on March 21 in Sydney.

Having spent more than three years at the retailer, Elliot is now in a position to speak in detail about the results, including what the retailer has achieved and describe how customer data is used to develop better products and inform the retailer’s marketing and communications efforts.