Target partners with Channel Seven to present one-off TV event featuring Gok Wan

Miranda Ward

July 15, 2014 12:13

Target Australia has partnered with Channel Seven to present a branded content TV event featuring its ambassador Gok Wan.

The ‘Style the Nation’ TV event, to be aired on Channel Seven in mid-September, sees Wan style five finalists from around the country who won a two-day style camp with the fashion guru as part of a competition.

Produced in collaboration with Universal McCann, Seven West Media and Ensemble, the concept of the one-off TV show was devised in-house by the Target creative team.

https://www.youtube.com/watch?v=RTjHlBt8xtQ

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

2 COMMENTS

Tired 15 Jul 14

Liked this campaign when it first launched…not sure it has the legs for this type of execution so far down the line.

User ID not verified.

Al 15 Jul 14

“Branded content TV event”…mmm…
“They used to simoly call them advertisements in my day sonny Jim,” the former charismatic and now turtle necked man said.

User ID not verified.