Target partners with Channel Seven to present one-off TV event featuring Gok Wan

Miranda Ward

July 15, 2014 12:13

Target Australia has partnered with Channel Seven to present a branded content TV event featuring its ambassador Gok Wan.

The ‘Style the Nation’ TV event, to be aired on Channel Seven in mid-September, sees Wan style five finalists from around the country who won a two-day style camp with the fashion guru as part of a competition.

Produced in collaboration with Universal McCann, Seven West Media and Ensemble, the concept of the one-off TV show was devised in-house by the Target creative team.

https://www.youtube.com/watch?v=RTjHlBt8xtQ

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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2 COMMENTS

Tired 15 Jul 14

Liked this campaign when it first launched…not sure it has the legs for this type of execution so far down the line.

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Al 15 Jul 14

“Branded content TV event”…mmm…
“They used to simoly call them advertisements in my day sonny Jim,” the former charismatic and now turtle necked man said.

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