Target uses beat boxer for back to school ads

Alex Hayes

January 2, 2014 10:21

Target has used a beat boxer in its latest series of ads promoting its back to school merchandise.

The spot features a human beat boxer who lays down a beat for a group of kids dressed in the store’s school range to breakdance to, as well as the quirky female brand ambassador introduced in the Christmas ads.

https://www.youtube.com/watch?v=Zr1qnyiw3ho

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

3 COMMENTS

erm 2 Jan 14

thats quite fun

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Miss 6 Jan 14

oh it’s like the budget version of the US Kmart Back to School campaign https://www.youtube.com/watch?v=aTpb37WY0eA

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Sue 7 Jan 14

fun and cute and gets the message across .. well done

and i like it better than the US – KMART Back to School campaign

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Target uses beat boxer for back to school ads

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