‘Tasmania made’ yoghurt ad ordered off air amid concerns of origin of berries in product

An ad which implied berries in a yoghurt had come from Tasmania has been ordered off air by the Ad Standards Board because of the recent outbreak of Hepatitis A linked to imported berries.

The TV ad for Tamar Valley yoghurt (below) describes the yoghurt as the “little tub of Tassie” saying the product was made in the Tasmania, which drew a complaint demanding the company “Tell us which and what ingredients are local, probably most of the time the most minute ingredient such as a drop of water is the local ingredient”.

https://www.youtube.com/watch?v=gJDBMyFqQKc

Fonterra Brands, the company that produces the yoghurt, defended the ad to the ASB arguing the concerns were “misplaced”.