Taylor Swift, Optus, Barbie & Prince Harry: Here are the PR wins and sins of 2023
From Taylor Swift’s record-breaking Eras tour, to Prince Harry’s hugely-controversial media tour, 2023 has had some major highs and lows. InsideOut PR CEO and founder Nicole Reaney wraps up the biggest PR wins and sins of this year.
Who knew what would be in store for us when we spearheaded the year off the back of lethal spinach and headfirst into a chip shortage sending Aussies into a frenzy. Of course 2023 saw a range of PR wins and sins from brands and personalities in the public eye, here’s my take…
PR Sins
Prince Harry should have probably spared us his ‘tell-all’ Hollywood style interviews, appearances and documentaries and settled on just publishing his memoir, Spare. Despite the memoir missing peak Christmas trade, it became the fastest selling non-fiction book of all time with 1.43 million copies sold during its first day sale around the world in January, and 64,000 in the first week in Australia, netting him $20 million.
Despite the success in sales when it comes to Prince Harry’s personal brand – it has been tarnished through the former antics of the couple. In 2017 he was adored as the fun, cheeky, kind-hearted brother, but by 2020 his image has been totally transformed.
