TBWA Sydney launches design and branding agency Fabric
TBWA Sydney is launching design and branding agency Fabric, which will specialise in fashion and lifestyle brands.
The agency will be spearheaded by TBWA group account director Gemma Rees as managing partner, and former creative director of September Design Studio Keenan Motto in the role of creative partner.
The founders of Fabric, Gemma Rees and Keenan Motto
Rees said in a statement: “We want to create brand experiences smart and creative enough to become part of the fabric of today’s culture.”
Gemma and Keenan are genuinely two of the smartest, greatest, most generous humans out there. Yes guys ??
Sydney sorely needs another design and branding agency. This is all so fresh and new, and I’m sure it hasn’t been done before. I sense a real point of difference, the black skivvies speak to that.
A wild Edgelord appears in the grass!
Using the term Edgelord outside of Reddit says more about you than it does me.
Have you ever started a business?
If you haven’t, I suggest you put up or shut up.
Awesome. Cool art direction posing as branding. Just the people to untap and translate insights into messaging. Guided by long term brand platforms from ad agencies who make ad campaigns not brand experiences. Now that’s branding at its best. For people who don’t know the difference.