TBWA and Tourism New Zealand promote Northland region with Melbourne art mural

Tourism New Zealand has launched on outdoor-focused campaign for its Northland region, featuring an art mural of the oldest Kauri tree in New Zealand.

Painted by New Zealand artist Monique Barnett, the street art of the Tane Mahuta – Lord of the Forest – will sit on the corner of La Trobe and Swanston streets in Melbourne.

Created by TBWA, the campaign runs with the tagline ‘Every day’s a different journey in Northland’, and aims to showcase the lesser known destinations New Zealand has on offer.