TBWA’s chief creative officer to set up a new agency

Evan Roberts, chief creative officer (CCO) at creative agency TBWA\Australia, is leaving the business to explore his own business venture.

As revealed by LBB, Roberts’ tenure at TBWA will end on March 28, and will see him set up his own agency.

An award-winning creative known for producing the Victorian Transport Accident Commission’s ‘Meet Graham’ campaign, and the ‘Hungerithm’ campaign for Snickers, Roberts joined TBWA five years ago in mid-2020, and delivered work for several established brands, such as PepsiCo., Apple, Mastercard and Tourism New Zealand.