TBWA’s Wes Hawes departs for Marcel as start-up acknowledges industry will ask why it needs more senior hires

Creative agency Marcel has hired TBWA’s joint executive creative director Wesley Hawes into the new role of deputy creative director.

Huebscher, left, and Hawes: “I know what people are going to say”

Marcel launched just over a year ago in the first role for its creative chairman David Nobay after the closure of the Sydney operation of Droga5.

In a hiring which makes the relatively small Publicis-owned agency unusually top-heavy, Hawes will work alongside Nobay and Marcel ECD Scott Huebscher.