Air Asia urges Malaysians to ’embrace’ the Gold Coast in new Govt KL campaign

Tourism & Events Queensland and Air Asia are encouraging Malaysians to ’embrace’ the Gold Coast in an ad exploring the diverse range of experiences the city has to offer.

Created by Govt Kuala Lumpur, the spot aims to show potential tourists that there’s more to the Gold Coast beyond just sand, surf and theme parks.

The ad features a selection of Gold Coast activities – such as enjoying the city’s cafe culture, kayaking, skydiving and bushwalking – and hopes to appeal to millennials by inspiring them to embark on a new adventure, that is nothing like they’ve ever “imagined before.”