TBWA\Sydney wins Helga’s creative pitch

December 11, 2024 12:55

Food manufacturer Goodman Fielder has named TBWA\Sydney as its integrated creative agency for the Helga’s brand, following a competitive pitch process.

The agency will lead the total brand experience for Helga’s, including all strategy and creative thinking.

This new business win follows a recent streak for the TBWA group, with TBWA\Melbourne picking up the Australian Defence Force Recruiting account, and Melbourne and Auckland winning the consolidated Kraft Heinz portfolio.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.