Team behind Lost Paradise festival launches B2B offering

The team behind Finely Tuned, a live music experience agency responsible for festivals including Lost Paradise, is targeting brands with a new offering called Layers.

Described as a “B2B version” of Finely Tuned, Layers will offer a full-service model across creative, strategy, production, content, and campaign delivery for brands looking to be “culturally relevant, creatively ambitious, and strategically sharp”.

Since 2006, Finely Tuned, a B2C creative music, events, and touring agency, has engaged directly with customers through live music experiences. With Layers, it is moving to work with brands as well.