Ted Lasso director heads up latest Specsavers campaign
Specsavers has dropped its latest ‘Should’ve’ campaign, this time headed up by a cult comedy filmmaker.
Led by Declan Lowney, who has directed famous shows like Ted Lasso and Father Ted, the dialogue-free ad follows married couple Greg and Ella who are about to go on holiday and are scrambling to catch their flight.
Launched on Channel Nine over the weekend, the 60-second ad will run until February 2025 and is supported by TV, cinema, SVOD/BVOD, YouTube, Uber, and OOH, specifically in major airports around the country.
Check it out below.
“Specsavers have managed to achieve that rare feat of creating their own distinctive brand of humour,” Lowney said.
“Their work has a comedy voice of its own, so my role was to get the best out of the script and maximise the laughs. And telling a story purely with images – along with humour and wit – was right up my runway.”
Director of marketing planning at Specsavers, Shaun Briggs, added: “Given the massive popularity of Ted Lasso in this market it is great to be able to work with comedy genius Declan Lowney to bring the Specsavers trademark humour to life.
“But as with all ‘Should’ve’ campaigns it’s relatable and has that core serious message at the heart of it: that mistakes are easily made if your eyesight is failing, which is a good reminder to Australians of all ages to look after their eye health as we head into the busy school and summer holiday travel periods.”
Credits
Specsavers ANZ
Director of Trading, Jane Hoban
Director of Marketing Planning, Shaun Briggs
Head of Brand Creative, Goran Majstorovic
Head of Brand Marketing Planning & PR, Anri McHugh
Marketing Manager, Imogen Lawson
Local Agencies
Media agency: Initiative
Creative (OOH): TBWA\Melbourne
Global Agencies
Creative Agency: Specsavers Creative
Managing Director: Nicola Wardell
Head of Global Initiatives: Lyndsey Brown
Lead Creative Business Partner: Felicity Pelly
Creative Business Partner: Katie Digweed
Creative Director: Richard James
Head of Design: Sid Tomkins
Creative Strategist: Polly Evelegh
Creatives (Film): Andrea Raanaas & Mike McCallum and Simon Bougourd & Naomi Bishop
Concept Designer: Dom Flouquet
Motion Designer: Eva-Marie Embleton
Artworkers: Chris Simcox and Abbie Coughlin
Agency TV Producer: Sam Lock
Integrated Producer: Matt Thomas
Production Company: Merman
Director: Declan Lowney
Producer: Simon Monhemius
Editor: Leo King @ Stitch Post
Production House: Coffee & TV
Audio Post Production: Simon Capes @ Soho Square Studios
Music: Hopscotch Music
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