Telstra and Droga5 back James Cameron deep sea exploration project
Ad agency Droga5 and its client Telstra are behind an exploration of the deepest part of the ocean by director James Cameron.
According to a press release from Droga, the agency put client Telstra in touch with Cameron’s team, and the telco is to provide the technology to stream images of the exploration, which will take place in the Mariana Trench in the Western Pacific.
The press release from Droga5:
In the event of the decade, Droga5 has helped partner Telstra with Oscar-winning Hollywood director and explorer, James Cameron, as he embarks on a journey to explore the deepest point on earth, the Mariana Trench.
Bit late to issue that press release isn’t it? All main news outlets already put Rolex and Nat Geo as the heroes of this. And nothing on the project website?
“In the event of the decade… he embarks on a journey to explore the deepest point on earth… So all Australians can share in the excitement of the DEEPSEA CHALLENGE expedition, Telstra will run… frequent updates from the ship’s physician…”
The ships physician?
A funnily written press release. A proper love-in. Or is that why mumbo printed it in full?
One detail to quiz tho: Perth is about 15 hours ahead of Malibu so that’ll make it unlikely to have live schoolroom chats, except at boarding schools.
Actually I love it when ad agencies find communication solutions that are ‘out of the box’. Good work, Droga5.
I hope one day we find out how much paid work Droga5 will get from this “link up” – will there be a big ad campaign? Or just PR so Droga will be remunerated via a brokerage fee.
Time will tell, unless you, fellow mumbo reader, can tell?
So Droga5 adding actually do anything except organise an intro. Agencies do this sort of thing regularly, this is not news.
success has many fathers…….