Telstra snags former Optus director as new GM of retail marketing and merchandising
Dan Lacaze has announced he will be joining Telstra next week as the telco’s general manager, retail marketing and merchandising.
On Monday, Lacaze said he is pleased to be joining “a proud Aussie icon”.
“I’ll be in the engine room of the consumer business,” he wrote on Linkedin.
If the device portfolio at Optus is anything to go by, Telstra is in trouble.
Putting the band back together.
Sujay,
Optus are a formidable competitor and have consistently won significant device launch moments across iPhone, Galaxy and Pixel in the past due to the hard work of many.
Telstra is also a huge, successful organisation. Your comment is ignorant suggesting one hire will shift their fortunes, as misguided and inaccurate as it is.