‘A new type of agency model’: ex-adtech and media talents open indie media agency

Long-time marketing professionals, Cameron Roberts, Duncan Allan and Tom O’Connor, have consolidated their expertise into a new indie media agency, Fourteen10.

With a proposition that combines direct response advertising, marketing science and experimentation, Fourteen10 was created to bridge the divide between startups and “established big-brand marketing”. It’s a move designed to provide clients with access to “a new era of media agency thinking” via a fresh business model that doesn’t conform to traditional media agency frameworks.

“Fundamentally, we believe advertising has never been harder and the need for skilled agencies never higher,” Duncan Allan, the agency’s co-founder, said.