Telstra connects outback to orbit in stop-motion campaign

Telstra has returned to stop-motion animation in a new campaign promoting its new ability to offer texts via satellite when mobiles are otherwise out of range.

Created by Bear Meets Eagle On Fire and +61, the trio of ads features a farmer, miner and hiker using their devices in rural Australia, and comes just two weeks after Vodafone Australia’s campaign that referred to the outback as “nothing’s out here”.

Using a rotating set, the animation moves between farmland, desert and mountain scenes before shifting to space, where the characters’ phones successfully connect to a satellite.