Telstra enters top 100 as Apple reclaims most valuable brand crown from Google

Most Valuable Global brands 2015

Five Australian brands have made in into the 2015 Brandz Top 100 Most Valuable Global Brands list released today by WPP and Millward Brown, with Telstra entering for the first time.

The telco claimed the 80th place with a brand value of US$12.7b.

It was joined on the list by Commonwealth Bank (48) with a value of US$20.6b, ANZ (59) valued at US$17.7b, Westpac (84) with a value of US$12.4b and Woolworths (82) which had a value of US$11.8b.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.