Telstra enters top 100 as Apple reclaims most valuable brand crown from Google
Five Australian brands have made in into the 2015 Brandz Top 100 Most Valuable Global Brands list released today by WPP and Millward Brown, with Telstra entering for the first time.
The telco claimed the 80th place with a brand value of US$12.7b.
It was joined on the list by Commonwealth Bank (48) with a value of US$20.6b, ANZ (59) valued at US$17.7b, Westpac (84) with a value of US$12.4b and Woolworths (82) which had a value of US$11.8b.

