Telstra finally admits jobs have been lost
A week after denying that there would be redundancies following the merger of three of its digital advertising businesses into one, Telstra has conceded that jobs have been lost.
A Telstra spokesperson told Mumbrella yesterday that “a handful” of staff had lost their jobs – later conceding that 20 positions had been made redundant.
The admission came a week after Mark Shaw, the company’s interim national sales director, had told Mumbrella: “There’ll be no mass exodus of staff. Everyone’s pretty upbeat.”
In a statement sent to Mumbrella today, a spokesperson said:
a shame they couldn’t tell the truth from the beginning
So whats that say about Shaw…..?
It says he was put in a really difficult position
If lying in trade press media is acceptable within Telstra Advertising Network, imagine how much fun it is for the lucky few that still work there!
Tim/Mumbrella…………..do you guys actually regard this as news? Considering EVERY major publisher has had a restructure recently (News, Ten, Fairfax, MCN…), and every year for the past 2-3 years, is this really news worthy?
Personally, I thought Mumbrella was trying to deliver industry leading information and articles around major developments in this industry versus bargain basement gossip?
I think the only difference between what’s happened at Telstra/SDM whatever their name is, and other publishers, is that they’ve been honest about it. The original quote from Mark (Shaw) said there wouldnt be a major exodus of staff – and speaking to some of those who have been affected by the restructure, there wasn’t. So unlike other publishers, (such as one in particular who positioned their recent redundancies in a Mumbrella as “new roles” which were actually the same redundant roles just repackaged), Telstra looks to be just doing what everyone else – agency, client and publisher side is doing – which is realigning its structure with where the market is moving.
Here’s one rep a bit bored by the gossip and instead looking for something a bit more interesting…