Telstra launches new experiential push aimed at youth market

Tim Burrowes

April 23, 2010 10:22

Telstra has launched a campaign aimed at getting young consumers involved in a chase to ‘catch’ people on the streets to win a ticket to a free music party in Sydney and Melbourne.

Created by DDB, Naked Communications and Mango, the “Party Catchers” campaign saw 30 people recruited from Sydney to attend a music party in Melbourne, as well 30 from Melbourne to attend the Sydney party.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.