Telstra opens new Sydney Customer Insights Centre as it looks to cement tech credentials
The Insights Ring at Telstra’s new Insights Centre
Telstra has undertaken a multi-million dollar revamp of its Customer Insights Centre as it looks to showcase its credentials as a future-facing tech company buy providing a more immersive experience, as it looks to build on its position as a partner to its clients.
The new 3,600 square metre facility is segmented into different stages and is designed to give customers a “glimpse of two minutes into the future” according to head of segment marketing Andy Bateman, whose division has spearheaded the massive refurbishment of the second floor of the telco’s flagship George Street offices.
Inside it comes replete with a “world first” insights ring, an unbroken 360 degree display made from nano lumens, to show insights the company has gleaned about customers, whilst it also has a fully functioning TV studio which will be rented out to clients and a 300-seat theatre space with a state of the art sound system.
