Telstra to reveal how it has revolutionised its digital marketing through programmatic buying

Tim Burrowes

March 25, 2014 9:00

Telstra is to publicly share for the first time how it has implemented an in-house trading desk to become arguably the biggest brand buyer of programmatic advertising in the country.

The case study will be presented at next week’s Mumbrella Programmatic Masterclass.

Work on the Telstra Always On marketing strategy won a Silver Effie at last year’s Effies marketing effectiveness awards.

The Telstra case study will be presented by Telstra’s GM of digital marketing Harry Lowes and Dan Robins; head of performance at Telstra’s media agency OMD.

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.