Telstra rolls out next stage of ‘Thanks’ campaign

May 20, 2013 12:16

Telstra is preparing to roll out a new stage of advertising around its new loyalty program called ‘Thanks’.

The campaign, which begins today, centres around outdoor and digital advertising and aims to highlight various rewards available to Telstra customers, such as movie, music and sports tickets.

Telstra will also roll out a television component for the campaign from next Sunday. Creative agency DDB and media agency OMD are responsible for the campaign.

Telstra director of corporate marketing, Inese Kingsmill, said the new ‘Thanks’ program was built around the idea of showing appreciation of customers for choosing Telstra.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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