Telstra signs up 25 ‘everyday Aussies’ for smartphone review
Telstra has embarked on a social media experiment with the selection of 25 consumers to review the new HTC desire handset.
After it launched the call for reviewers of the Google Android-based smartphone at the start of this month, more than 2000 people responded.
In the call, the company made clear that it was not expecting only positive reviews of the device, for which it currently has exclusive network rights. Saying it was seeking “everyday people”, it said:
“We are not looking for “yes people” – you don’t have to say nice things about the handset or Telstra to be selected. We are looking for honest reviewers who are happy to participate in robust discussions about their HTC Desire Telstra Next G network experience.”
“You don’t have to say nice things about the handset” (forgot to add “but it helps).
Why so many device blogs though if your giving it to traditional device reviewers anyway? No Sports related reviewers either! Strange choice when Telstra own the rights to AFL/NRL!
Molly
(disclosure: I was REJECTED in the process)
‘Every day Australians’ – hardly.
With an average Google Page Rank of 4.5 the list features journalists, TV presenters, high profile bloggers.
Hey, at least it’s a moderately relevant foray into digital.
Are Telstra turning the corner?
I think they’re the people who tell us what ‘Every day Australians’ think, Peeter.
Pefect example of horses for courses. When Telstra’s ad agencies try doing social media they do that naff fake blog stuff from yesterday. When their social media teams do it, you get something a bit more engaging and relevant.
Peeter: I’m an everyday Australian! … Well I think I am. I was born in Hong Kong but have lived in Sydney since I was 5 and have grow very attached to this country…
More to the point: I’m not high profile nor am I extremely well known… =/
I think it’s a matter of relevance, Peeter. If you had the organiser’s job, you would try to maximise your results to further push more funding for future projects or what-not.
It’s common sense but I guess some consumers are just too ‘butt-hurt’ so they try to smokescreen their personal subjective opinions with petty reasoning or draw large conclusions out of small coincidences. It’s a natural occurrence on the net. Case point: The long ancient arguments between Apple fans and PC fans where approximately 70% are just flame-bait comments or retorts. These arguments are have existed before the internet age and has only been perpetuated further the internet.
Do continue…
Need to fix my last sentence haha:
**These kinds of arguments have existed before the internet age and has only been perpetuated further by the existence of the internet and globalisation.
Oh thanks for that. It makes sense now.
Sorry need to fix my last sentence haha:
** It still makes no sense at all.
Wait. Does it make sense or not make sense? 8|