Telstra – staff can tweet if they do it transparently

Telstra has today published its internal rules of engagement for social media.  

Writing on the telco’s Now We Are Talking blog, David Quilty, the company’s group MD for public policy and communications, says that staff aren’t banned from participating in social media conversations, but says they should disclose their affiliations. He says:

“People will still use social media and inevitably conversations turn to matters relating to Telstra. So shouldn’t we start from a position that Telstra employees are responsible people and, if we give them the opportunity, they are likely to be among our best advocates – our best online ‘word of mouthers’ if you like?”

Although Telstra had already been working on rules of engagement, the publicity surrounding the fake Stephen Conroy Twitter profile, which turned out to be written by employee Leslie Nassar, focused the company’s attention.

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