Telstra TV relaunches with free-to-air support and 4K streaming

October 23, 2017 11:35

Telstra has launched the latest iteration of Telstra TV, adding free-to-air and 4K streaming to its home entertainment product.

Originally flagged six months ago, the new product will be promoted in a TVC campaign produced by The Monkeys which will start airing on October 31.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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4 COMMENTS

It’s not cool... 24 Oct 17

Probably the most important and innovative TV product launch of the year.

But it’s not cool, so won’t be a major part of the narrative.

Which is a shame.

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ffx 24 Oct 17

Chromecast Ultra. Or Roku Stick. Or Apple Tv. Or literally anything.

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Vincent 24 Oct 17

I think this is already doomed; Fetch TV is a mile ahead of it before Telstra TV is even launched.

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Broadcaster 24 Oct 17

Not sure that’s true. Telstra has driven the penetration across its customer base (more than Optus, iiNet, Dodo) and for most broadcasters Telstra TV outrates Fetch TV in terms of consumer usage numbers…

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