Telstra’s talking phones love a chat
Telstra has launched a new campaign for its Pre-Paid cap mobile service featuring a cast of talking phones.
http://youtu.be/kkhsaqYCBls
The campaign has been created by DDB Sydney.
http://youtu.be/RDeCADium-o
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well done rupert, brent, mel & co…nice work
clearly created by men. they just alienated 50% of their market.
As if a smart phone could actually be a woman anyway.
DDB “Syndey”…?
Sorted! Ta…
Absolute rubbish. If this is the best Telstra can buy with their $300m plus marketing budget there is a serious problem. Glad I’m not a shareholder
As a female watching these ads, this month is officially the first time I will gladly pay my phone bill- to Optus. Telstra, just so you know, there is a usage of your network amongst the female audience which does not involve whinging, wining and complaining.
Ha ha ha. I love these. And I’m female. C’mon girls, where is your sense of humour? They are frigging talking, walking mobile phones, no one is making a character assessment of the female population in general. Great voice over work from the talent involved.
What on earth does the Telstra brand stand for?
Cheap and nasty, clearly.
What does the Telstra Brand stand for? In this instance they stand for a big brand who decided to give me a laugh while offering retail messages. There’s a hidden offer in all good ads, beyond the obvious one on screen. It’s this. You watch our ad – we give you a little entertainment. Fair swap. Segmented channel execution is about presenting your brand in a way relevant to each channel. It gets the brand Nazis off the creatives’ back so we can target entertainment to a segment. How many compelling ideas get snuffed out by “brand guardians” who don’t realise a brand is a personality which, like a person, can have a range of moods and emotions without losing authenticity.
Telstra’s work is all over the place at the moment. This particular work is very poor.
Not sure what Mark Collis is doing if this is the sort of work that is coming out. I’d have expected much better quality creative work from DDB, so does the problem lie there or with the client?
BWM seem to have been the only agency who have created award winning work for this client, but that was 5 years ago now with the campaign featuring father and son.
Nothing has come close to that work since from any of their other agencies.