Ten CEO declares ‘we’re running our own race’ as he teases six new shows to go to air in 2016
The recently installed CEO of Network, Ten Paul Anderson, says the broadcaster is now “running its own race” and predicted audience growth in 2016, with six new shows to be launched next year.
Paul Anderson in conversation with Dominic White: “we are running our own race”
Speaking at the Screen Forever conference in Melbourne, Anderson told the audience: “I don’t think we are surprised (by the ratings improvement) but it has been a long time coming. Over the last four or five years we have gone through a pretty rocky period and we are the first to admit we made a range of programming decisions that weren’t right for us.
“We know what Ten is and I feel that Ten is very much back to running its own race, programming the channel for itself and not looking over its shoulder, running over the schedule and hiding from the other networks.”
I know maths was never my strong suit but “in September alone we’re streaming half a million minutes of TV”
Hmmm – 60 minutes in an hour, 24 hours in a day, 30 days in September . . . 43,200 minutes. If they were streaming all day every day with three channels, that’s a fair bit shy of half a million minutes.
Have I missed something here?
What a weird way to sit.
I think he means they’ve got 12 streaming viewers.
@ Rosco he’s referring to catch-up TV streaming, not live broadcast streaming
This highlights the difference between TV ratings audiences and streaming minutes.
If a one hour programme has a 1 million audience (which is the average minute audience across that hour) then there have been 60 million minutes of TV viewed.
So half a million streamed minutes in September (an impressive number indeed), represents around 17,000 streamed minutes on the average day. If the typical content streamed is a 30-minute programme, we’re talking around 555 people to the typical programme on the average day.
Another sobering statistic for you. On the typical day Australians collectively watch around 4.3 billion (not million) minutes of TV (live and catch-up).
To paraphrase an old Chinese proverb, even the longest and most difficult journey starts with a single step.