Ten to continue simulcasting Family Feud on Eleven for ‘the time being’
Network Ten has confirmed it will continue to simulcast Family Feud next week on digital channel Eleven for the “time being”, but will still not provide a breakdown of the audiences by channel for the revived game show.
On Monday, Ten announced it would air the revived gameshow across all of its channels, Ten, One and Eleven, for the first week of broadcast in a bid to gain as much exposure as possible for the show, which is hosted by Grant Denyer.
The way Ten has told Oztam to code the show means that audience breakdowns of the channel-by-channel audiences are not possible, a move which has drawn criticism from some media buyers as well as a number of media outlets who have noted the very different demographics of the channels.
“The simulcasting of Family Feud will continue for the time being – including into next week – as we review and analyse the strategy,” said a Ten spokesman.
I repeat my earlier query – if Ten continues to simulcast, I assume they will also provide all advertisers with a free spot on Eleven in the same slot to realise the group ratings (otherwise advertisers are only receiving a unknown rating on Ten alone !).,.What the ?
I see they have changed BH90210 to 5pm start with FF following. Good.
As a Neighbours watcher I’d be happy to watch Family Feud as the lead-in show. Viewers are viewers, regardless. Not sure what all the fuss is about.