Ten defends not breaking down audiences for Family Feud as buyers welcome lift

Network Ten has denied it is “padding” its audience for Family Feud by refusing to release a channel-by-channel audience breakdown for the gameshow which is being simulcast across its three channels for its launch week.

On Monday, Ten announced it would air the revived gameshow across all of its channels, Ten, One and Eleven, for the first week of broadcast in a bid to gain as much exposure as possible for the show, which is hosted by Grant Denyer, with the show rating with 690,000 viewers on its Monday debut, rising to 719,000 on Tuesday and then recording an audience of 657,000 last night.

Media buyers who spoke to Mumbrella welcomed the strong performance for the show, but some questioned the decision by the network to use just one code with OzTam across the channels making a breakdown of audience numbers for each of the channels impossible.

One buyer, who declined to be named, told Mumbrella: “On the positive side they trying to build energy and a promotional aspect to the property but on the negative side as a buyer you have essentially got to buy that audience three times across three channels, even though they are different demographics.”