Ten finishes week with metro audience of just 10 per cent as Sydney share dips to 6.2 per cent on Friday
Ten finished last week with an average peak share of less than 10 per cent in every capital city but Melbourne, in one of the worst ratings weeks in the network’s history.
Across the five city metro, Ten’s free to air share for the week was just 10.1 per cent, while Seven and Nine finished on a dead heat of 23 per cent each.
In Sydney, Ten averaged a 9.8 per cent share for the week while in Melbourne it averaged 11 per cent. Brisbane and Perth both saw an average of 9.7 per cent for Ten, while it dropped to 9.4 per cent in Adelaide.
Ten’s worst performance across the five city metro came on Monday when it averaged 8.6 per cent according to OzTAM.
Ten’s reception is woeful at best. Throw in gale force winds and it was completely off air.
It would be great if OzTAM could add in figures for those skipping all channels and watching a) downloads or b) streaming services via a VPN. Obviously the latter would be illegal but it would be interesting nonetheless.
They just can’t move on from all the mistakes that started late 2010 with the ill-fated, ill-conceived news expansion and new, rich stakeholders buying in. Watching offerings on 7 & 9 and how they’ve embraced the kind of ‘shiny floor’ shows that made Ten so successful in the mid-naughties, makes it sadder that the once positive Ten brand just sticks in the doldrums. All the new hirings in management this year aren’t bringing eyes and remotes back to Ten. The ratings are so abysmal, the new management teams really have a lot to do and better cut through soon if this network is to ever get back to it’s potential.
oh dear…
maybe Hamish won’t last longer than the previous CEO with figures like that.