Ten pins its Dancing With The Stars hopes on a bigger, more exciting format
Ahead of the launch of Dancing With The Stars tonight, Ten’s head of entertainment and factual programming, Stephen Tate, speaks to Mumbrella’s Paul Wallbank about how the updated show will differ from Seven’s earlier incarnation.
Ten’s relaunch of Dancing With The Stars, pitted against Nine’s Married At First Sight juggernaut and Seven’s My Kitchen Rules, is critical for the CBS-owned network as it recovers from the failure of Changing Rooms last week.
Speaking to Mumbrella about tonight’s launch, Stephen Tate, Ten’s head of entertainment and factual programming, believes the refreshed format will capture the imagination of viewers.
“We’re very much aware that it’s a brilliant format that has had incredible longevity in many markets around the world,” says Tate. “We don’t have to change it radically, but what we do need to do is inject a bit of Ten personality into it – the same way we do with all the franchises we take on.
