Ten relaunches Buy 10 and self-serve ad-buying platform
Ten is continuing to improve its data offering through new partnerships with Quantium, Eyeota and Greater Data which will see the network extend its targeting capabilities for advertising. From November, the network will be able to target audiences on web, mobile and connected TVs with specifications like industry, interests, behaviours and demographics.
The network is also bringing back its Buy 10 platform which will allow dynamic advertising across Ten’s entire ecosystem, including 10 Bold, 10 Peach, 10 Play, 10 Daily and 10 Speaks, as well as its primary TV channel.
The aim is to simplify the buying experience with Ten, and in 2020 the launch of Buy 10 You will allow small to medium businesses to self-serve and buy advertising on Ten.
Just what every agency wants, another platform to buy across a ring fenced set of inventory
Next thing you’ll be labelling this as market first and disruptive.
Market firsts do nothing but create a small period of wow then you realise that the cost invested versus the long term viability is not worth it.
Let me also guess that as an agency we then need to invest a clients money in a special ad unit just for Ten that I cannot run across all the over video supply I access
Why Eyeota? When they have such low on target rates of around 38% compared to industry averages of 55%.
10, you’d best talk to your buying partners to see who the best data suppliers are, instead of listening to Eyeota pitch in an empty promise.
“But it’s a game changing proprietary ad format…. we call it… The Cube!”